Business Applications of Social Media

Kelly Johnson was until recently a reporter and social media strategist for the Sacramento Business Journal. These blogs include highlights of best practices used by businesses.

Always be networking — in person and on social media

In the 1992 movie “Glengarry Glen Ross,” actor Alec Baldwin's character Blake, as he pushes his salesmen to boost sales, insisted that they “Always Be Closing.” I think the crucial directive among professionals should instead be “Always Be Networking.”

Learn from social media by getting personal in business

When you meet a prospective client or vendor for the first time in person, do you jump right into talking business? Just like we all know that we’re supposed to show our personality on our social media platforms, let some of your personal self shine through in person when meeting with potential and new clients and vendors.

The business and personal benefits of blogging

While we mostly hear about how blogging can help us market our business, blogging also offers many personal benefits. By writing consistently for your blog, you can improve your writing quality, speed and creativity. Blogging also serves as a way to clarify your thoughts.

Twitter hashtags remain vital, especially for the Kings

Hashtags remain vitally important, especially as the number of users of Twitter escalates and it becomes even harder to cut through the clutter. As a sports business reporter covering Sacramento's efforts to keep the Kings NBA basketball team, I especially look to hashtags to monitor the latest developments. To help people find your content, use hashtags for the industry sector or subject about which you’re tweeting. When in doubt about which hashtag to use, a great resource is

Boost your social media listening skills

An effective social media strategy is not just about content creation. You also must improve your social media listening skills. Whether on Twitter, your Facebook fan page, LinkedIn or Google+, do you have a sense for what your followers or connections are all about? For those people you have identified as most important to you and your business or your career, you need to listen carefully to what they’re saying so you know what content to share with them.

Creating a personal brand for Twitter and your blog

When you tweet, blog or post on other social media platforms, how are you representing yourself? Have you defined your personal brand and are you remaining true to it? No matter your personality type, make sure you come across as professional. Also, specialize by picking a few topics about which you're passionate and have expertise to share.

Corporatization: Has social media lost authenticity?

When businesses were just starting to use social media, I liked that it was a new frontier, the Wild West where everyone was making it up as they went along. Individuals were driving the movement. Those grassroots efforts have been replaced by corporations setting tweet quotas. Have we lost authenticity?

The co-branded, social employee: risk or reward?

This was the year that the concept of self-branding went mainstream. And now we’re starting to hear more about the ripple effect — both good and bad. How do you create the rules after the game is well under way?
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