Social Media Blog

Kelly Johnson was until recently a reporter and social media strategist for the Sacramento Business Journal. These blogs highlight the best social media sites, social communities, top social websites, social networking facts, communication media, social bookmarking, and social media blogs.

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Hullabaloo over comic’s tweets reveals bigger worry for society

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The questionable tweets by the comic who will replace host Jon Stewart on "The Daily Show" cause me trepidation for the future. As Millennials and Gen Z'ers document every immature, insensitive and crude thing they say and do, in the future how will we comfortably appoint anyone to any job?

Always be networking — in person and on social media

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In the 1992 movie “Glengarry Glen Ross,” actor Alec Baldwin's character Blake, as he pushes his salesmen to boost sales, insisted that they “Always Be Closing.” I think the crucial directive among professionals should instead be “Always Be Networking.”

Learn from social media by getting personal in business

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When you meet a prospective client or vendor for the first time in person, do you jump right into talking business? Just like we all know that we’re supposed to show our personality on our social media platforms, let some of your personal self shine through in person when meeting with potential and new clients and vendors.

Tackled your social media spring cleaning yet?

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Have you tackled your spring cleaning? No, I'm not talking about shampooing your carpet or laundering your curtains. I’m talking about your periodic cleansing and freshening of your social media accounts, such as updating your profile photo and reviewing your connections.

The business and personal benefits of blogging

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While we mostly hear about how blogging can help us market our business, blogging also offers many personal benefits. By writing consistently for your blog, you can improve your writing quality, speed and creativity. Blogging also serves as a way to clarify your thoughts.

Sometimes you need to ignore social media

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Sometimes you need to put aside your mobile devices for awhile, and give social media a break. You don't need to document and share every moment of your life. Give a rest to sharing unless it is done verbally with the person standing next to you. Make sure the person you’re with knows he or she has your full attention. Have a real conversation without distraction. Live your life.

Need blogging motivation? Try the river

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We love our screens. But too much time in front of those screens can make blogging feel like a chore. Try stepping outside with a notebook and colorful pen for some longhand writing. You may find the words flow more easily and your writing is more relaxed.

Twitter hashtags remain vital, especially for the Kings

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Hashtags remain vitally important, especially as the number of users of Twitter escalates and it becomes even harder to cut through the clutter. As a sports business reporter covering Sacramento's efforts to keep the Kings NBA basketball team, I especially look to hashtags to monitor the latest developments. To help people find your content, use hashtags for the industry sector or subject about which you’re tweeting. When in doubt about which hashtag to use, a great resource is HashtagBattle.com.

Boost your social media listening skills

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An effective social media strategy is not just about content creation. You also must improve your social media listening skills. Whether on Twitter, your Facebook fan page, LinkedIn or Google+, do you have a sense for what your followers or connections are all about? For those people you have identified as most important to you and your business or your career, you need to listen carefully to what they’re saying so you know what content to share with them.

Creating a personal brand for Twitter and your blog

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When you tweet, blog or post on other social media platforms, how are you representing yourself? Have you defined your personal brand and are you remaining true to it? No matter your personality type, make sure you come across as professional. Also, specialize by picking a few topics about which you're passionate and have expertise to share.
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