Social Media Blog

Kelly Johnson was until recently a reporter and social media strategist for the Sacramento Business Journal. These blogs highlight the best social media sites, social communities, top social websites, social networking facts, communication media, social bookmarking, and social media blogs.

Risk and reach for success

As we turn the page to a new year, I want to reflect on and acknowledge some strong women who inspire those around them to take chances toward a more fulfilling life. From these women, I have realized that I have played it safe for too long. Throughout our country’s history, the leaders we admire and remember have had the courage to take risks. So for 2013, I challenge myself and you — stop playing it safe. No matter your age or circumstances, reach out and grab your dreams.

Corporatization: Has social media lost authenticity?

When businesses were just starting to use social media, I liked that it was a new frontier, the Wild West where everyone was making it up as they went along. Individuals were driving the movement. Those grassroots efforts have been replaced by corporations setting tweet quotas. Have we lost authenticity?

The co-branded, social employee: risk or reward?

This was the year that the concept of self-branding went mainstream. And now we’re starting to hear more about the ripple effect — both good and bad. How do you create the rules after the game is well under way?

Hashtag question at News10 event reminds us to simplify social media for newcomers

When I heard an attendee of last week's News10 social media event express confusion over what a hashtag is, I was reminded that even such a basic to Twitter and social media is new to some people who are just starting to dip their toes into social sharing. It is the responsibility of those of us who have been immersed in social media to simplify the tools and rules of the social media road so more people can participate.

You don’t have to be a Twitter glutton

The beauty of Twitter is that you don't have to read every tweet. It's OK — and perhaps a good thing — if you merely sample the food instead of gorging yourself at an all-you-can-eat smorgasbord. Enjoy checking in a few minutes here and there throughout the day and night, and then move on.

Goodbye fly, hello authenticity and engagement

Opening yourself up and sharing your personal self in your professional life is critical not only in social media but also for strengthening business relationships and your results in public speaking.

iOS 6 maps and Siri steer me wrong, but I forgive

Even when iOS 6 maps sent me down dead-end streets, told me to exit left off the highway onto oncoming traffic instead of exiting right, and failed to acknowledge the existence of a major street in one of the towns I was visiting, I found myself unable to be too critical. Why do we demand perfection from our dentist or banker, but more easily forgive Apple for any missteps?

A New Adventure

My adventure this second week of vacation is learning how to create content for my new website. I can’t believe how much I don’t know.

Back To School

As I wandered around campus of my alma mater, the University of North Carolina at Chapel Hill, I initially was transported to an early time, when I was young, energetic and wide-eyed about what the future had to offer. It wasn’t long, though, until I was rudely reminded of the passage of time.
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