Have you finished — or even started — your spring cleaning?
No, I’m not talking about shampooing your carpet or laundering your curtains.
I’m talking about your periodic cleansing and freshening of your social media accounts.
Let’s start with Twitter. How long has it been since you reviewed whom you’re following? Are you getting what you want out of that relationship? Does that Twitter user offer valuable content? Or does he, she or it at least amuse or inspire you or pave the way to other contacts?
If the answer is no, maybe it’s time for them to go. If you’re at or near the maximum number of people you can follow based on Twitter’s followers-to-following ratio, this thinning out will enable you to try out some other Twitter users.
As new people follow you, do you check their profile to make sure they’re not X-rated or that they actually have followers and are following more than a handful of accounts? If not, perhaps you have some blocking to do.
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What about your photo? Have you changed your hair color, shaved off your mustache or lost (or gained) 30 pounds since you posted your last profile picture? How about a fresh photo?
I was guilty of this one, so today I traded out some photos on my various accounts that I hadn’t updated in several years.
Let’s move right along to your Facebook account, assuming you use it to some degree to keep in touch with professional contacts.
When was the last time you invested say 15 minutes into considering who might be missing from your friends? This weekend I ran some searches including “Roseville + retail” and “Sacramento + marketing” to generate some prompts for individuals and companies I should friend, based on the beats I cover for the Sacramento Business Journal. (Will I ever get to the point when I don’t cringe when using “friend” as a verb?)
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When some of those new Facebook friends contributed to the conversation today, it was as satisfying as new seedlings sprouting from the garden.
Your LinkedIn and Google+ accounts could use some spring attention too. Are your LinkedIn groups still serving their purpose and are there new ones you want to try out? Are you getting group notifications at the frequency that meets your needs?
Also, can you find a few more minutes this week to scroll through some possible new connections for your LinkedIn and Google+ accounts? What about sending a direct message to check in with some of your valuable existing contacts, if it’s been awhile since you were in touch?
This kind of spring cleaning can be equally satisfying while avoiding the grime and harsh chemicals.