Posts tagged Facebook

Tackled your social media spring cleaning yet?

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Have you tackled your spring cleaning? No, I'm not talking about shampooing your carpet or laundering your curtains. I’m talking about your periodic cleansing and freshening of your social media accounts, such as updating your profile photo and reviewing your connections.

Boost your social media listening skills

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An effective social media strategy is not just about content creation. You also must improve your social media listening skills. Whether on Twitter, your Facebook fan page, LinkedIn or Google+, do you have a sense for what your followers or connections are all about? For those people you have identified as most important to you and your business or your career, you need to listen carefully to what they’re saying so you know what content to share with them.

Corporatization: Has social media lost authenticity?

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When businesses were just starting to use social media, I liked that it was a new frontier, the Wild West where everyone was making it up as they went along. Individuals were driving the movement. Those grassroots efforts have been replaced by corporations setting tweet quotas. Have we lost authenticity?
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