Posts tagged social media

Always be networking — in person and on social media

In the 1992 movie “Glengarry Glen Ross,” actor Alec Baldwin's character Blake, as he pushes his salesmen to boost sales, insisted that they “Always Be Closing.” I think the crucial directive among professionals should instead be “Always Be Networking.”

Learn from social media by getting personal in business

When you meet a prospective client or vendor for the first time in person, do you jump right into talking business? Just like we all know that we’re supposed to show our personality on our social media platforms, let some of your personal self shine through in person when meeting with potential and new clients and vendors.

Tackled your social media spring cleaning yet?

Have you tackled your spring cleaning? No, I'm not talking about shampooing your carpet or laundering your curtains. I’m talking about your periodic cleansing and freshening of your social media accounts, such as updating your profile photo and reviewing your connections.

The business and personal benefits of blogging

While we mostly hear about how blogging can help us market our business, blogging also offers many personal benefits. By writing consistently for your blog, you can improve your writing quality, speed and creativity. Blogging also serves as a way to clarify your thoughts.

Sometimes you need to ignore social media

Sometimes you need to put aside your mobile devices for awhile, and give social media a break. You don't need to document and share every moment of your life. Give a rest to sharing unless it is done verbally with the person standing next to you. Make sure the person you’re with knows he or she has your full attention. Have a real conversation without distraction. Live your life.

A hotel maid job and social media spur quest for success

I couldn't resist reading the LinkedIn post with its headline of “A One-Time Motel Maid Looks Back on Success, Then & Now.” I too worked as a hotel maid. I took the job one summer during college instead of accepting an unpaid internship at a newspaper. The internship would have looked better on my resume, but as a maid I learned a more valuable lesson about the value of education and to be thankful for my opportunities.

Boost your social media listening skills

An effective social media strategy is not just about content creation. You also must improve your social media listening skills. Whether on Twitter, your Facebook fan page, LinkedIn or Google+, do you have a sense for what your followers or connections are all about? For those people you have identified as most important to you and your business or your career, you need to listen carefully to what they’re saying so you know what content to share with them.

Creating a personal brand for Twitter and your blog

When you tweet, blog or post on other social media platforms, how are you representing yourself? Have you defined your personal brand and are you remaining true to it? No matter your personality type, make sure you come across as professional. Also, specialize by picking a few topics about which you're passionate and have expertise to share.

Corporatization: Has social media lost authenticity?

When businesses were just starting to use social media, I liked that it was a new frontier, the Wild West where everyone was making it up as they went along. Individuals were driving the movement. Those grassroots efforts have been replaced by corporations setting tweet quotas. Have we lost authenticity?

Hashtag question at News10 event reminds us to simplify social media for newcomers

When I heard an attendee of last week's News10 social media event express confusion over what a hashtag is, I was reminded that even such a basic to Twitter and social media is new to some people who are just starting to dip their toes into social sharing. It is the responsibility of those of us who have been immersed in social media to simplify the tools and rules of the social media road so more people can participate.
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