Posts tagged Twitter

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Hullabaloo over comic’s tweets reveals bigger worry for society

The questionable tweets by the comic who will replace host Jon Stewart on "The Daily Show" cause me trepidation for the future. As Millennials and Gen Z'ers document every immature, insensitive and crude thing they say and do, in the future how will we comfortably appoint anyone to any job?

Always be networking — in person and on social media

In the 1992 movie “Glengarry Glen Ross,” actor Alec Baldwin's character Blake, as he pushes his salesmen to boost sales, insisted that they “Always Be Closing.” I think the crucial directive among professionals should instead be “Always Be Networking.”

Tackled your social media spring cleaning yet?

Have you tackled your spring cleaning? No, I'm not talking about shampooing your carpet or laundering your curtains. I’m talking about your periodic cleansing and freshening of your social media accounts, such as updating your profile photo and reviewing your connections.

Twitter hashtags remain vital, especially for the Kings

Hashtags remain vitally important, especially as the number of users of Twitter escalates and it becomes even harder to cut through the clutter. As a sports business reporter covering Sacramento's efforts to keep the Kings NBA basketball team, I especially look to hashtags to monitor the latest developments. To help people find your content, use hashtags for the industry sector or subject about which you’re tweeting. When in doubt about which hashtag to use, a great resource is

Boost your social media listening skills

An effective social media strategy is not just about content creation. You also must improve your social media listening skills. Whether on Twitter, your Facebook fan page, LinkedIn or Google+, do you have a sense for what your followers or connections are all about? For those people you have identified as most important to you and your business or your career, you need to listen carefully to what they’re saying so you know what content to share with them.

Creating a personal brand for Twitter and your blog

When you tweet, blog or post on other social media platforms, how are you representing yourself? Have you defined your personal brand and are you remaining true to it? No matter your personality type, make sure you come across as professional. Also, specialize by picking a few topics about which you're passionate and have expertise to share.

Corporatization: Has social media lost authenticity?

When businesses were just starting to use social media, I liked that it was a new frontier, the Wild West where everyone was making it up as they went along. Individuals were driving the movement. Those grassroots efforts have been replaced by corporations setting tweet quotas. Have we lost authenticity?

Hashtag question at News10 event reminds us to simplify social media for newcomers

When I heard an attendee of last week's News10 social media event express confusion over what a hashtag is, I was reminded that even such a basic to Twitter and social media is new to some people who are just starting to dip their toes into social sharing. It is the responsibility of those of us who have been immersed in social media to simplify the tools and rules of the social media road so more people can participate.

You don’t have to be a Twitter glutton

The beauty of Twitter is that you don't have to read every tweet. It's OK — and perhaps a good thing — if you merely sample the food instead of gorging yourself at an all-you-can-eat smorgasbord. Enjoy checking in a few minutes here and there throughout the day and night, and then move on.
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